Brands benefit from greater exposure to potential consumers. One way to improve exposure is to open a flagship retail store that provides a dedicated brand experience in a new geographic area so that consumers in the region are exposed to the goods and services in person. This disclosure describes techniques to evaluate available locations to determine an appropriate location for a flagship store where the number of potential new consumers that are exposed to the brand is high. Different road segments, including indoor segments are scored based on data indicative of the number of unique and new persons that pass through the segment. Consumer preferences for various product categories are obtained and the identified road segments are ranked based on the number of consumers that match the brand and/or category. Rental costs for competing locations are evaluated to adjust the ranking and choose the store location. Once the store is operational, efficacy of store location is measured by visits, online activity, and purchases.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.