Businesses benefit from being able to arrive at an accurate valuation for the locations they own/ operate for the purposes of advertising. Such valuation can be based on the amount and composition of the traffic passing through that location. This disclosure describes techniques to construct an index for a business location by using relevant customer, geographical, and shopping data to help businesses arrive at an accurate value for the location for advertising purposes. Businesses can offer advertising at their location and choose from available locations to locate their advertisements. A marketplace for physical advertising can also be established using the described techniques.
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Mayster, Yan and Bahnsen, Bruce, "Business Location Evaluation for Advertising Partnerships", Technical Disclosure Commons, (May 05, 2023)