The technology described in this paper relates to a cooperative marketplace (“co-op marketplace”) that leverages online and real-world consumer purchasing and shopping data to connect brands with retailers. The co-op marketplace may be an online marketplace where brands can advertise products available at retailers of the co-op marketplace. Brands may be provided with purchase-based audience segments that they may use to target advertisements for their products. The advertisements may be rotating advertisements that direct consumers that interact with the advertisements to different retailers. Each advertisement may be monitored for interactions and conversions, including in-store conversions, and this data may be provided to the brands. Retailers may also provide conversion data to the co-op marketplace so that the co-op marketplace can optimize the consumers sent to retailers’ websites through the co-op marketplace.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.