A system and method are disclosed that enhance an ad by appending high quality text from other ads with the same theme. When the user makes a commercial query , the system determines user requirement and analyzes relevant ad content present in existing ads within a database to display ads to the user. The system then optimizes the ad content before displaying the ad to the user. An auction may be carried out to decide on the information to be displayed with the chosen ad. The system ensures that ads with relevant high quality information are presented to the user by utilizing the available space allotted. The user benefits as he sees more relevant information in the ad before clicking on the ad and the advertiser need not manually add information to each ad.
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Kumar, Ashwin and Gupta, Sanchit, "Enhancing Ads By Appending High Quality Text From Other Ads", Technical Disclosure Commons, (June 20, 2017)