The present disclosure describes computer-implemented systems and methods for generating event-based content items for users. In one embodiment, a content delivery system may analyze data associated with user applications to determine one or more events a user may attend. The user computing device may attach the one or more events to the user’s profile and use them to generate content items pertaining to the user, the user’s interests, and the event.
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Sedouram, Ramprasad and Ali, Safia, "Event-Based Content Delivery Using Calendar and Native Application Integration", Technical Disclosure Commons, (July 06, 2022)