Today, content providers are looking to offer personalized services to their subscribers. However, they are restricted by a lack of control over the policies that may be enforced for such subscribers within a mobile operator's network. To address such challenges, techniques are presented herein that introduce an in-band communication mechanism between a content provider and an operator's network. Such a facility enables the content provider and the operator to tailor their services while reaping benefits in terms of reduced capital expenditures (CapEx) and operating expenses (OpEx), avoiding multiple signaling hops, and simplifying subscriber policy management.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.