A creative companion utilizing artificial intelligence (AI) based mechanisms to generate and optimize customized outreach plans is described herein. The creative companion receives an original content item from a client and generates a new content item based on the original content item. The new content item may be based on a template and may be associated with automatically generated descriptive language. Further, a persona associated with the new content item may be generated to provide information relating to the new content item and associate the client with a third party to enable a modification to the new content item.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.