A system and method are disclosed that trigger bids for advertisement space to fulfill a specific purpose within an application. The user may access a shopping app which surfaces an advertising space/button with a special purpose such as a payment gateway. The advertiser with the maximum number of bids is selected to feature on the ad button/space. The user is then redirected to the ad site to complete the transaction. The system and method disclosed is advantageous for the advertising platform, for the shopping app by adding value to the app through ads, and the advertiser by gaining valuable new business through an advertisement.
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Krishna, Golden and Newton-dunn, Henry, "Biddable Advertisement Space With Specific Purpose", Technical Disclosure Commons, (May 01, 2017)