By examining a user’s current payment card transaction and payment card transaction history, the present technology examines the benefits of using each of a plurality of payment cards and determines, based on rules, 1) which existing user payment card to recommend/use in the current transaction, and/or 2) which new user payment card to recommend/offer to the user.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.