Merchants promote and sell their products and services via advertisements on websites and/or enrollment in e-commerce platforms. Online advertising and aggregation platforms enable merchants to increase their visibility and geographical reach for attracting potential consumers. This disclosure describes techniques for e-commerce platforms to provide merchants with guidance to improve their customer reach by reaching additional potential customers and to and/or to increase customer satisfaction. Such guidance is based on customer data obtained and analyzed by the platform with appropriate user permissions, e.g., using machine learning or other suitable techniques. Implementation of the techniques with permission can help businesses enhance the services and grow their customer base.
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Yang, Xinru, "Data Analytics by E-commerce Platforms to Generate Recommendations for Merchants", Technical Disclosure Commons, (August 04, 2021)