A system and method are disclosed for sharing advertisement content by distributed delivery via peer-to-peer connections. The system has multiple devices that are interconnected via a localized communications protocol such as NFC, Bluetooth or Wi-Fi. The system uses an algorithm to identify the top requested advertisements from the ad server’s database and then sends it to a subset of devices that are geographically close to each other. A few among the users are selected as seed users who then receive the ad content directly over the Internet from the server. The seed users then broadcast the received ad content via the localized communication protocol.
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Price, Thomas and Toksoz, Tuna, "Bandwidth Efficient Advertising With P2p Asset Retrieval Using Bluetooth", Technical Disclosure Commons, (March 28, 2017)