Product titles and descriptions that include appropriate keywords, when used in an online advertisement, can improve the shopping feed quality and resultant traffic to the advertiser. However, online merchants lack knowledge of currently trending or popular keywords, and lacking keyword ideation, may choose suboptimal product titles. This disclosure describes techniques that enable online merchants to automatically optimize product titles or descriptions, e.g., as used in online ads. Trending or popular keywords relevant to the product are automatically added to the product title or description. Unique, product-specific insights gleaned from searched terms are utilized to improve title effectiveness automatically and at scale.
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Liang, Yunruo; Li, Xi; Ji, Weiwei; Meng, Meng; Huang, Zhouxiang; Cheng, Yiting; Chang, Chien-Ju; Yang, Xue; and Cai, Rongxi, "Automatic Insertion of Hot Keywords to Drive Traffic on Advertisements", Technical Disclosure Commons, (March 23, 2021)