Apps that stream content often interleave the personalized content broadcast with other information, such as advertisements, announcements, etc. Personalized and contextually optimal selection of such additional content is currently constrained by the information available to the specific app provider. This disclosure describes a context aggregator service that app makers can query to enhance the selection of inserted content by querying a broad variety of relevant contextual information, obtained with user permission. The context aggregator service can utilize individual and/or aggregated information to provide query responses, e.g., topics or advertisements that a user is likely to be interested in. If the user permits, the context aggregator service can further determine advertising conversion based on subsequent user actions and use the conversion metrics in interest score calculations.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.