Existing approaches to adapt advertising messages on vehicle-mounted displays based on location rely on static demographic information about the area. Such approaches do not take into account changes in relevant contextual factors connected to the current location of the vehicle at a given time. This disclosure describes techniques to automatically select and display contextually relevant messages, such as advertisements, on vehicles. The messages are dynamically updated based on relevant changes in the vehicle’s context, such as location, time of day, day of the week, people in the vicinity, local events, current advertising needs of businesses, etc. If the route of a vehicle is known in advance fully or partially, the set of messages for the route can be pre-selected. When the route for a vehicle is flexible, the techniques can be utilized to select routes based on advertising needs.
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Bahnsen, Robert Bruce and Mayster, Yan, "Contextually-Relevant Vehicle Advertising", Technical Disclosure Commons, (March 05, 2021)