Search engines can be accessed by client devices to improve search experiences, return on investment for content providers, and monetization of the search engine. A data processing system can construct a journey for a client device by suggesting subsequent steps for the client device to follow. The data processing system can generate search queries associated with a search query input by the client device, where each search query can include a statistical conversion rate. A subset of the search queries can be selected based on their statistical conversion rate. Consequently, the data processing system can transmit a search result including the subset of search queries for display on the client device.
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Dabbiru, Lakshmi Kumar; Marfatia, Hinali; Kandhan, Ramakrishnan; Wang, Chalmers; Wu, Gang; Hariramasamy, Senthil; and Bhardwaj, Abhineet, "SPONSORED NEXT STEPS IN SEARCH ENGINE", Technical Disclosure Commons, (December 24, 2020)