A broad match cost per click (CPC) adjustment system can be used to calculate an overall impression bid based on impression bids from a keyword and its broad matched keywords. The system determines broad match keywords corresponding to an original keyword specified by an advertiser. The system further displays the broad match keywords to the advertiser. The system then identifies and differentiates between the impression bids for the original keyword and each of the broad matched keywords determined from the original keyword. The system further generates an overall impression bid based on impression bids from the broad matched keywords and from the original keyword.
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Lewis, Justin and James, Gavin, "BROAD MATCH CPC ADJUSTMENT", Technical Disclosure Commons, (December 06, 2016)