Content such as television, online video/audio, podcasts, etc. includes commercial breaks during which advertisements are delivered to the viewer. Measuring viewer response to the advertisement can be affected by the time at which the advertisement is delivered and the level of user interest in the content at that time. This disclosure describes a mechanism to enable users to postpone advertisement delivery. The postponed advertisements are queued and delivered at a later time of the viewer’s choice. Optionally, the viewer can also select the mode of delivery of the advertisement. Enabling such user control over the delivery of advertisements can provide an improved user experience and measurement of advertising effectiveness that is relatively free of bias.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.