A system and method are disclosed of verifying authenticity of a message using embedded hyperlinks therein. The method works by checking that the hyperlinks the text points to match the companies/brands the text portrays. The verification makes use of a knowledgebase of company/brand information as a source for retrieving the known sites/pages/domains for those companies/brands. The method then estimates a probabilistic measure of identity checking based on matches between the companies/brands mentioned in the text and the outgoing links from the text. In a variation, the method may additionally use contextual information of the message text to determine authenticity to compute a coverage score. The coverage score is then input into a machine learning model that uses these along with other known indicators of genuineness to determine that the message or Web page is either genuine or not.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.