Search results, such as Internet search results, often include advertisements in addition to organic search results. Advertisements can include a phone number for the advertiser that may be activated directly. When the number is dialed, e.g., by activating a call button, the number that is displayed in the calling application (e.g., a mobile phone dialer application) may be different from the phone number in the advertisement. The different phone numbers can cause user confusion and result in lower numbers of calls placed to advertisers. This disclosure describes techniques that allow consistent display of phone numbers in the advertisement and a calling application, upon activation of the call button.
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Kothari, Anshul; Agarwal, Amit; Andersson, Daniel; Yi, Seung; and Bhaya, Gaurav, "Automated Generation of Forwarding Numbers", Technical Disclosure Commons, (November 14, 2016)