In certain locales, search-query diversity is poor despite substantial search traffic and/or rapid traffic growth. Consequently, in such locales, the full utility of a search engine remains unknown or unleveraged by the user base. This disclosure describes techniques to provide example search queries along with zero-result search engine result pages (SERPs). The example queries can include queries that are popular in the locale, queries that are contextually relevant to the user’s initial query, etc. The search examples provide user education for the use of a search engine and the possibilities of search, resulting in greater user engagement and retention.
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Jhala, Sanjit; Dorrigiv, Reza; Lostritto, Karen; Subramaniam, Krishnan; and Vasavada, Rhut, "Using Zero-Result SERPs to Teach Users to Search", Technical Disclosure Commons, (March 30, 2020)