A technique is provided for separating ad streams from other services provided to a mobile device, e.g., using a separate socket for the ad stream. This can enable the ability to charge the end-user differently for the ad stream data consumed on the mobile device when the device is on a mobile wireless network that charges for the data consumed, and use lesser bandwidth to stream the ads than that used to provide the other services.
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Kalla, Naveen and Sasindran, Sooraj, "Mechanism for Reducing the Cost Paid by End-users for the Data Consumed to View Ads", Technical Disclosure Commons, (October 27, 2016)