The present disclosure describes systems and methods that leverage one or more machine learning techniques or machine-learned models to perform a large scale statistical assessment of the visibility of an advertising campaign. More particularly, a processing pipeline is provided that takes input imagery and outputs an indication of a visibility of a brand. The pipeline can include a brand recognition neural network and a brand visibility scoring engine. Keywords associated with the present disclosure include: machine learning; neural network; deep learning; model; training; image; imagery; advertisement; advertising; ads; campaign, brand; logo; visibility; effectiveness; score; location; traffic; emblem; trademark; label.

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