An online messaging application receives content that describes a conversation conducted via the online messaging application between a user and a business entity having a presence on the online messaging application. Features are extracted from the content and a transaction prediction model is applied to predict a likelihood that the conversation describes a transaction between the user and the business entity. Based on the predicted likelihood that a transaction has occurred, content items are identified for presentation to the user.
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Anonymous, "Providing Content Items Based On Determination That A Chat Conversation Relates To A Business Transaction", Technical Disclosure Commons, (December 20, 2019)