A portion of content rendered on many websites is often provided by third parties, different from the website provider, which leads to a mix of different content styles. Examples of third-party content include advertisements, social media widgets, etc. In some cases, e.g., native advertising, third-party content is stylized to better fit the place of display within a webpage. However, many advertisers stipulate that their ads be displayed only if not modified substantially, or not modified at all. On the other hand, publishers try to achieve aesthetic uniformity across third-party and native content on their websites. This mismatch between publisher and advertiser preferences leads to the advertiser reaching a smaller audience and the publisher having unsold inventory, translating to lower ad revenue.
This disclosure presents techniques that enable publishers and advertisers to match the aesthetics of their respective content. Aesthetically appropriate ads are displayed on publisher websites without necessitating modification of the ad as submitted by the advertiser.
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Marchiori, Eugenio J.; Chandgadkar, Abhijit; and Earnshaw, Rick, "Content provisioning based on aesthetic qualities", Technical Disclosure Commons, (October 30, 2019)