In static display, an ad opportunity is easily modeled by an ad request. In video, an ad opportunity depends on the duration of the break in the video to be filled and is not readily equivalent to an ad request. The counting of ad opportunities in video is further complicated if the ad is pre-fetched in advance of the ad break. This disclosure describes techniques to accurately count and report ad opportunities in a video based on the durations of ads and ad breaks.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.