Abstract
Entities expend significant resources to advertise or market their services or products to potential customers. Advertisements can be provided to potential customers via online advertisement infrastructure, including, for example, by a content selection server for display on a web page or other application executed or provided by a computing device. However, it may be challenging to measure the causal impact advertising can have on sales for a brand or product.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Owen, Arthur, "MULTIBRAND GEOGRAPHICAL EXPERIMENTS AND ANALYSIS", Technical Disclosure Commons, (August 24, 2016)
https://www.tdcommons.org/dpubs_series/253
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