Entities expend significant resources to advertise or market their services or products to potential customers. Advertisements can be provided to potential customers via online advertisement infrastructure, including, for example, by a content selection server for display on a web page or other application executed or provided by a computing device. However, it may be challenging to measure the causal impact advertising can have on sales for a brand or product.
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Owen, Arthur, "MULTIBRAND GEOGRAPHICAL EXPERIMENTS AND ANALYSIS", Technical Disclosure Commons, (August 24, 2016)