This disclosure describes usage characterization of an appliance (or service) within a household and identification of key decision makers associated with the appliance. Per techniques of this disclosure, with user permission and express consent, use of appliances and services within a household is linked to respective users from within the household. Use of an appliance is identified with the use of voice recognition techniques to analyze voice commands issued via a virtual assistant to respective appliances by different users in the household. An edge connects an appliance to one or more users and indicates usage of the appliance that meets a threshold use by a user. The weight of the edge is indicative of an extent of usage. The weighted graph enables identification of decision makers for different products and services. With user permission, the graph can be utilized to direct advertisements for particular products towards key decision makers.
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Duggal, Ashish, "Advertising based on usage characterization of household appliances", Technical Disclosure Commons, (July 15, 2019)