We propose techniques for delivering a relevant content item to a user. These techniques may render the relevant content item more likely to be delivered as one of the first impressions following the occurrence of a specified event. In some implementations, the event may be the expiration of the user’s free trial period for a subscription service. In some other implementations, the event may be a search query entered by the user. The techniques discussed in this paper may track the number of other content items delivered to a user since the occurrence of the event, and may use this information as the basis for selecting a time at which to deliver the relevant content item to the user.
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Davies, Scott and Lewis, Justin, "SYSTEMS AND METHODS FOR DELIVERING A CONTENT ITEM TO A USER", Technical Disclosure Commons, (August 17, 2016)