We propose techniques for delivering a relevant content item to a user. These techniques may render the relevant content item more likely to be delivered as one of the first impressions following the occurrence of a specified event. In some implementations, the event may be the expiration of the user’s free trial period for a subscription service. In some other implementations, the event may be a search query entered by the user. The techniques discussed in this paper may track the number of other content items delivered to a user since the occurrence of the event, and may use this information as the basis for selecting a time at which to deliver the relevant content item to the user.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.