In an effort to engage users, advertisers serve gamified ads, e.g., ads within which users can play games. Often, users initially engage well with such ads, gaining points as they play the game within the ad. However, when a user eventually exits the ad and later views it again, the user is returned to a ground state of the game, e.g., the gameplay is restarted at zero points. This leads to a waning of user interest. This disclosure describes techniques that maintain the game state for a given user across multiple ad servings. The ad servings can be across different apps, devices, or platforms.
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Toksoz, Tuna and Dukellis, Duke, "Continuous game spanning multiple ads with persistent scores", Technical Disclosure Commons, (June 27, 2019)