Malls and shopping centers employ advertising placed throughout their physical facilities. However, such advertisements often lack any information on the location of the corresponding store within the facility and, consequently, provide no cues regarding how to navigate to the store from the location at which the advertisement is displayed. The techniques described in this disclosure enable an individual to navigate to an establishment upon encountering an advertisement for the establishment within a physical environment. With user permission, an augmented reality (AR) capable device is used to scan the advertisement and locate the advertiser’s store that is closest to the user. The device is then switched to an AR navigation mode to direct the user from the current location to the location of the store.

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Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.