Abstract
A mechanism is described that enables users to earn rewards based on their purchases linked to advertisements that they viewed. An application is provided that enables users to record and share information regarding ad conversions. A user can establish a rewards account to obtain their viewed ads across various media channels and can provide purchase/transaction information, e.g., via a user device, a payment system, or as images of receipts. The user can also rank previously viewed advertisements across various media channels, e.g., corresponding to their purchases. The ranking provides insight into the efficacy of advertising and provides user-verified attribution data. Users are provided with options to disable the application and to select media channels, advertisements, and purchases for which the application is utilized.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Asuncion, Arthur, "User-driven attribution of purchases to advertisements", Technical Disclosure Commons, (March 20, 2019)
https://www.tdcommons.org/dpubs_series/2065