A system for the detection of demographic profile during user interaction through an input device is disclosed. The system tracks a range of signals about a user's interaction with the device and analyzes the signals via a model to provide the estimated probability that the user is within specified demographic buckets. The user’s monitored online demographic profile is used to make realtime changes in the targeting of advertising and content that takes account of shared devices.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.