The present paper discusses a system for providing advertisements or content to users that answers the user’s search queries. The present system is a hybrid system that enables a merchant to submit keywords and bid prices for each of the submitted keywords. The merchant’s ability to select keywords and specify how much the merchant is willing to bid on each of the keywords enables the merchant to target the display of their content and ads. Rather than providing the merchant complete control over the text and appearance of the ad or content to be displayed to the user, the merchant provides the system with structured data, which the system presents to the user in a uniform and controlled manner.
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Hariramasamy, Senthil; Garg, Gaurav; Dabbiru, Lakshmi; and Denizen, Lewis, "INVENTORY BASED AD CREATION AND KEYWORD TARGETED SEARCH ADVERTISING SYSTEM", Technical Disclosure Commons, (March 24, 2016)