Pollsters often seek to cost-effectively obtain data on issues of immediate relevance. App developers have available ad inventory that can allow pollsters to reach users of their apps. Advertising networks benefit from being able to uniquely identify users to serve more relevant ads. The techniques of this disclosure expand the scope of typical ad experience to include polls. A pollster creates a poll, e.g., using automated template tools provided by an ad network. The poll is served to app users in formats such as banner, native, interstitial, rewarded ads, etc. Users are provided with rewards for responding to the poll.

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This work is licensed under a Creative Commons Attribution 4.0 License.