Online advertisements for products are typically created manually and integrated by the product seller into the ad network. The initiative for ad creation and integration generally rests with the product seller. There is some opacity in the pricing of such ads, resulting in periods when ads are mispriced.
This disclosure provides techniques that enable a third-party ad affiliate, e.g., not necessarily a product seller, to automatically generate product ads and price them based on the revenue they generate. For example, an auto-generated ad is priced based on a comparison between the cost of placing the ad and the referral fee received from product seller upon conversion of ad to sale.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Toksoz, Tuna and Dukellis, John, "Automated online product ads", Technical Disclosure Commons, (December 03, 2018)