Advertisers, ad networks, and online publishers generally prefer that their ads be watched in their entirety. Rewarded ads are an ad format that tries to achieve end-to-end viewing of ads by incentivizing users to watch a video ad in exchange of a virtual good. However, not all apps have virtual goods to offer; for example, a flashlight app may not have a virtual good to offer.

This disclosure addresses the lack of virtual prize-goods by introducing an automated raffle into the rewarded ad format. Per the techniques of this disclosure, a reward of watching an ad is an entry into a raffle that offers the viewer a chance to win a valuable (and real) item. The raffle is drawn and winner announced when the cost of the number of views reached exceeds the value of the prize by a predetermined margin.

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