With the advent of conversational smart assistants, users are increasingly spending time with screen-free devices and audio media. Advertisers want to effectively reach these users and engage with them, but they currently lack formats beyond traditional television and radio commercials.

This disclosure describes interactive audio ads tailored to the user interface of a conversational smart assistant. The audio ads feature questions posed by the advertiser and paths that the ad can follow based on user responses. With user consent, user responses are tracked such that they don’t receive the same ad repeatedly. With user consent, user responses are accumulated such that the advertiser gains market insight.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.