Web page or applications sometimes load slowly due to delays incurred in loading on-page or in-app advertisements. Such slow loading ads can lead to users becoming inattentive to the ad, and user attrition, thus reducing revenue and monetizable value of the property for the website owner or application developer.

This disclosure provides techniques that enable web publishers and app developers to compare ad networks for latency and to optimize the selection of ad networks from which an advertisement is inserted. The techniques also enable comparison of the cost-per-mille revenue derived from an ad network with the loss due to attrition caused the latency of that ad network. Such comparison enables accurate setting of bidding price for ads originating from an ad network.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.