Conversational ads are an immersive and engaging ad format where users can directly chat or interact with the ad unit instead of clicking out to a destination URL. Such ads are available on mobile web, on display web, and on mobile apps. However, the conversation ends when the user switches to a different web page or closes the mobile app.

The techniques of this disclosure integrate CAs with messaging services, e.g., rich communication services (RCS), such that users and advertisers can seamlessly continue to chat after the CA session ends. Per the techniques, a user’s continued engagement after a chat session on a CA enables users to bookmark a business so as to easily engage with the business again, enables advertisers to send status updates to users, reduces the amounts of information needed to initiate and sustain chats, integrates payment handling into messaging, etc.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.