Online content delivery is often personalized based on a user’s profile and characteristics or other relevant contextual factors. Such personalization is typically predetermined and not adjusted in real-time as a user interacts with the content. With user permission, the techniques of this disclosure utilize real-time signals regarding the user’s engagement with content and adjust content delivery to fit the engagement patterns of the user, thus better matching user expectations.
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Earnshaw, Richard; Marchiori, Eugenio J.; Josling, Peter; and Chandgadkar, Abhijit, "Content delivery adjusted based on user attention", Technical Disclosure Commons, (November 13, 2018)