Online content delivery is often personalized based on a user’s profile and characteristics or other relevant contextual factors. Such personalization is typically predetermined and not adjusted in real-time as a user interacts with the content. With user permission, the techniques of this disclosure utilize real-time signals regarding the user’s engagement with content and adjust content delivery to fit the engagement patterns of the user, thus better matching user expectations.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.