A mechanism that uses a reach index to identify accounts of interest on a social media or online advertising platform is described. In particular, an account of the social media platform may be identified. A reach index for the account may be determined. A determination as to whether the reach index for the account exceeds a threshold may be performed. In response to determining that the reach index for the account exceeds the threshold, the exposure of the account to users of the social media platform may be limited. A request for verification may be transmitted to the account on the social media platform. Upon receiving the verification, the limitation on the exposure of the account to the users of the social media platform may be removed.
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Wang, Liang-Yun, "ESTABLISHING ACCOUNTABILITY TO ACCOUNTS ON SOCIAL MEDIA AND ONLINE ADVERTISING PLATFORMS", Technical Disclosure Commons, (October 26, 2018)