User data, such as page views, app installation/usage data, etc. is not easily available on some mobile device platforms. This paucity of data makes determination of interests and preferences of users of such platforms difficult, e.g., for advertisers. With user permission, this disclosure uses machine-learning techniques to find features that indicate user interests and preferences on one platform, and transfer them to another.
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This work is licensed under a Creative Commons Attribution 4.0 License.
N/A, "Transfer of User Interests and Preferences Between Software Platforms", Technical Disclosure Commons, (October 17, 2018)