A mechanism is proposed for providing smart emotion feedback associated with media items such that minimal effort and interruptions are experienced and feedback is provided on a granular level of the media item. A content item service may identify a set of features associated with a segment, may identify a first set of comments associated with the segment of the video, and may identify a second set of comments associated with the set of features. A set of potential feedback associated with the segment of a video may be identified based on the set of features, the first set of comments and the second set of comments. The content item service may display one or more of the set of potential feedback to a user while the user is viewing the segment of the video. The content item service may receive, from the user, a selection of a feedback selected from the one or more displayed feedback and store the feedback selected by the user.
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Curry, Charles and Curry, Clifford, "SMART EMOTIONAL FEEDBACK COLLECTION", Technical Disclosure Commons, (September 21, 2018)