This paper discusses systems and methods for configuring or installing geofences on mobile devices responsive to a user selecting a geofence ad. The system presents a “geofence ad” to a user via the user’s device. The device can include mobile computing devices, mobile telecommunications devices, smart phones, personal digital assistants, laptop computers, notebooks, tablet computers, smart watches, wearable devices, or similar devices. The geofence ad can be associated with an advertiser, a fence radius, and a duration, and the geofence ad can be configured and provided by an advertiser. When the user selects the geofence ad, the geofence ad configures a geofence for the user’s device.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.