A user may be retargeted with advertisements, offers, discounts, or other content items related to an application based on the user previously interacting with the application. For example, the user may be retargeted or remarketed with an advertisement to install an application on the user’s device in response to the user spending at least a threshold amount of time interacting with the application in a virtualized environment or via streaming. The provided 3 advertisement may be an application install advertisement that, when selected, initiates the installation of the application on the user’s device.
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Andrianakou, Sofia and Xie, Yuanying, "APPLICATION INSTALL RETARGETING BASED ON DURATION OF VIRTUALIZED SESSION", Technical Disclosure Commons, (February 03, 2016)