Web pages can use dynamic content loading technology to facilitate viewing on mobile devices. This disclosure describes techniques in which a computer system can automatically initiate loading of additional document content that is not served as part of the initial loading of a document. The computer system can identify and activate controls in the document, such as a “show more” button, that cause additional content to be requested and inserted into the document, initiate scrolling operations that trigger loading of additional content into the document, etc. Described techniques allow a device to automatically and efficiently obtain a more complete version of a document, which can improve document indexing, document transcoding, crawling of web pages, and other processes.

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