An advertisement creation system generates sizeless creatives and renders the creatives as display advertisements of any arbitrary dimension. The system extracts text assets and image assets from creatives provided by an advertiser. In particular, the system selects assets to display based on scores for the respective text assets and image assets. The system then combines selected text assets and image assets to generate a final creative. Finally, the system optimizes the final creative and renders the final creative for display.
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Frey, Nathan; Hernandez, Nestor; Zhang, Guannan; Wang, Jingbin; Tan, Qifeng; Lin, Song; Chen, Xiangrong; Shen, Yi; Cheng, Qiong; Hui, Hua; Yan, Zuo; and Kaemmerer, Daniel, "AUTOMATED ADVERTISEMENT CREATION SYSTEM", Technical Disclosure Commons, (January 27, 2016)