Digital campaigns are often derailed from their goals due to amiss or often miscalculated aspects of the impact of the campaign on application infrastructure. To mitigate this problem, an approach is described herein which unifies these otherwise disjoint domains of digital marketing and application monitoring analytics. A solution is provided whereby a user may perform capacity planning for upcoming campaigns and perform real time correlation on campaign and infrastructure Key Performance Indicators (KPIs), thus maximizing revenue and optimizing infrastructure cost. Through machine learning algorithms which are running on top of correlated data from both the domains, a plethora of actionable and valuable insights may be unraveled.
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Mathur, Piyush; Singh, Bhupinder; Dutta, Siddhartha; and Agarwal, Arpita, "DIGITAL CAMPAIGN TRACKING WITH RESPECT TO APPLICATION INFRASTRUCTURE", Technical Disclosure Commons, (May 10, 2018)