Native advertisements are advertisements that closely match the look-and-feel of the publication in which the ads are placed. Native ads are especially popular on mobile platforms, where they are integrated into the editorial feed of the publication. For native ads to provide an integrative user experience, publishers provide style-related instructions to ad-networks. An important step in providing such instruction is selection of the slot for the native ad. Slot selection is relatively easy on desktop but challenging on mobile devices. The present disclosure provides several gesture-based techniques to select an ad slot using mobile devices.
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Lin, Bo and Pletz, Tyler, "Selecting native ad units using gestures", Technical Disclosure Commons, (April 12, 2018)