This disclosure describes techniques to use goal based advertising. Users are enabled to unlock ad-free content or obtain services in exchange for completion of advertiser specified actions. Advertisers and other parties define the actions as predefined goals. The available goals from various parties are ranked, e.g., using an auction. The ranking can be based on the probability with which a user is likely to complete actions corresponding to each goal. The number and type of actions to be offered to a user are determined. When users permit use of user data, the offers can be tailored to user interests. The described techniques enable advertisers to attribute marketing goals to user actions and link the completion of marketing goals to the originating advertising campaign.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.